The Eyes Have It: Introducing Your New Eyecare Routine

Your key to youthful, radiant-looking eyes unveiled. 

When it comes to looking fresh and radiant, your eyes will immediately betray whether you’ve had a proper 8-hour sleep cycle or stayed up all night. Puffy and dark eyes brutally add years to one’s age. And no matter the skill in makeup application, tired eyes are impossible to conceal. You might be able to lighten dark circles but it will require a miracle before sagging skin, fine lines or puffiness are camouflaged by cosmetics. Your best bet, and perhaps a beauty secret that the wise will always impart, is to never, ever skip the eye cream or serum. 

La Prairie, a game-changer in the skincare industry continues to elevate the beauty experience with the introduction of the groundbreaking White Caviar Eye Extraordinaire. The company began by studying delicate skin around the eye area. They learned that there are three factors that affect how radiant our eyes appear: skin tone, ability to reflect light, and the spatial distribution of light reflected from the face–from shape to intensity.

White Caviar Eye Extraordinaire is enriched with Lumidose, La Prairie’s breakthrough illuminating molecule. This active ingredient targets color disturbances to boost skin’s natural radiance. Gold Caviar Extract facilitates collagen production for tighter skin. La Prairie’s Exclusive Cellular Complex restores firmness and elasticity to the eye area. 

Here’s a guide to the White Caviar Ritual for bright, youthful eyes.

Purify skin with a gentle cleanser. 



Apply White Caviar Illuminating Clarifying Lotion for brighter, firmer skin. Take a few moments to let this settle on the skin. 


Massage a layer of White Caviar Illuminating Pearl Infusion onto the face, neck, and décolleté. 

Gently dab White Caviar Eye Extraordinaire area. Follow this with a relaxing massage using the Ceramic Pearl


For deep hydration, apply a layer of White Caviar Crème Extraordinaire over the face.




Protect skin by adding Cellular Swiss UV Protection Veil SPF 50 to your daytime routine.