Top 3 Reasons to Invest in Purple Shampoo - Rustan's The Beauty Source



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Top 3 Reasons to Invest in Purple Shampoo

Making a bold statement can start with your hair color; it’s a great conversation starter, too! Unfortunately, dyeing your hair a lighter color through excessive bleaching, plus countless trips to the salon can easily damage hair. Cue purple shampoo; it may be foreign to many but it makes life so much easier!


It neutralizes pale, yellow tints. 

Unwanted warm tones show up in platinum and blonde colored hair, and it’s necessary to color correct with the right products. For bleached hair, purple shampoo easily gets rid of yellow, brassy tones. It will help eliminate these undertones since colors opposed in the color wheel a.k.a complementary colors counteract each other.

(Yes, we all learn something new every day!)  


It brings back the luster to your hair. 

Dullness, begone! This can be caused by your hair color oxidizing because of exposure to UV rays, pollution, and mineral impurities in the water (chlorine, anyone?). To maintain that fresh, just-got-out-of-the-salon hair color, purple shampoo easily enhances shine and vibrance. It also boosts your highlights for pure color with natural brightness. You’ll get more bang for your buck because investing in a purple shampoo means making less trips to the salon, yes? Your wallet will thank us later!


It repairs hair from root to tip.

Antioxidant ingredients help repair damage and prevent split ends and further breakage. It’s also safely formulated to be gentle enough to use daily in place of your regular shampoo! 


So, which purple shampoo is right for me? Hair experts recommend the Phyto Argent No Yellow Shampoo for women looking for simple and effective products. It’s readily available at all Rustan’s Department Stores for P795.

Infused with quality ingredients like Edelweiss Extract, its antioxidant properties provide hair protection to resist against extreme conditions. Superstar ingredient, Cornflower Extract, softens while Jojoba Milk adds moisture to hair—targeting dry, brittle hair due to bleaching. The product gently cleans without weighing the hair down, which results to overall bright highlights, and protected hair.

Need anymore convincing? It’s sulfate-free, paraben-free, and silicone-free with a lightweight texture that effectively cleanses hair. It’s also vegan! It’s so much easier to maintain bleached hair with purple shampoo. There’s no need to worry, a good hair care routine can easily save the day.


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