New Year, New Skin: Meet La Prairie’s Newest Product!
December 28, 2018

We’re ushering 2019 with yet another set of new year resolutions. For many people, one of those resolutions might be to take better care of your skin. If this sounds like you, then you need to know about how La Prairie can help you achieve your skincare goals!

La Prairie is known to offer luxurious skincare. It was founded in the 1930s by Paul Niehans in Montreux, Switzerland. He believed that a combination of science and precious ingredients (like gold, caviar, and platinum) has the power to offer skincare solutions unlike any other.


One of the things that cemented La Prairie as a household name is their use of caviar. The caviar extract is then used to nourish and regenerate the skin.

InStyle wrote about their interview with Dr. Jacqueline Hill, La Prairie Director of Strategic Innovation and Science, and Greg Prodromides, brand CMO. “We currently use Acipenser Baerii from the Baerii sturgeon, which is grown in environmentally conscious aqua-farms, in our Skin Caviar collection. Each item is enriched with caviar extracts, which help stimulate collagen production in order for skin to maintain its firmness and elasticity.”

Despite being a gamechanger in the skincare industry, La Prairie refuses to be complacent. Once again, they continued to innovate. After years of research that leveraged its unparalleled caviar expertise, La Prairie now has a new product: the Skin Caviar Luxe Cream Remastered with Caviar Premier.

The Skin Caviar Luxe Cream Remastered with Caviar Premier is a moisturizing cream that offers never-before-seen lifting and firming. With Caviar Premier, caviar’s whole potential is harnessed for the first time!

Elle interviewed  Dr. Daniel Stangl, La Prairie’s director of innovation, to share more about the product development. “We have a small team. 10 to 15 people working in formula packaging development, and then it’s a small team managing all the development of exclusive active ingredients. Caviar premier is a mix of many, many different molecules from a chemical point of view. It’s not easy to incorporate those ingredients into a formula and to keep, at the same time, the sensorics.” This product took a total of four years of trial and testing in the lab!

It pushes the boundaries of performance. Remastered with this new form of caviar, this moisturizer provides unmatched visible results. It is combined with La Prairie’s Exclusive Cellular Complex, which uses cutting-edge biotechnological research to give new life and energy back to the very cells where beauty is born.

It offers a phenomenal formula for legendary lifting and firming. Caviar’s benefits are strengthened and magnified. The skin undergoes a total transformation. The skin’s features are supported, tightened and toned. Because of this, your skin becomes more taut and supple–a result of merging both art and science!

If you want better skin for the new year, then invest in skincare that’s backed by science and innovation. Choose products that offer visible results.

La Prairie’s Skin Caviar Luxe Cream Remastered with Caviar Premier is available at Rustan’s Beauty Source. To be updated on these products and the latest promos, products, and events from Rustan’s, you can follow @rustansthebeautysource on Facebook and Instagram.


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