A New Hair Ritual: How Plants Can Transform Your Ultra-Dry Hair
April 2, 2018

As you shampoo your hair, you might notice that your hair becomes cleaner but dryer. But it’s not like we can stop shampooing just for the sake of vanity! After all, we still need to get rid of dirt, sweat, and oil. The dirt and dryness get even worse during the summer.

The solution can be found in plants–and Phyto came up with an entire line that harnesses its botanical powers. If you have ultra-dry hair, this line nourishes your hair and brings it back to its former glory. This is especially handy during the hottest days of the year, which often damage your hair more.

What makes this line different from other hair care products is its long-term effect. The results are tangible both immediately and even after days. You’ll have softer, lighter, and shinier hair!

Since this line has five different products, it can confuse those who are accustomed to using only shampoo and conditioner. If that sounds like you, here’s a guide on how to use the five items in the Phytoelixir range.


1.) Subtle Oil Intense Nutrition

This pre-shampoo concentrate has oils that are rich in minerals, vitamins, and fatty acids. It helps protect and enhance your hair’s shine.

You use this product once or twice a week before you shampoo your unrinsed hair. Apply it to the hair lengths and ends, leave it on for at least ten minutes, and then rinse it off.

2.) Intense Nutrition Shampoo

The main thing that makes this shampoo unique? It’s a gentle treatment–not an abrasive cleanser.

Infused with macadamia oil and narcissus flower wax, it makes your hair softer, shinier, lighter, and easier to detangle! You use this alternately with the Cleansing Care Cream.

3.) Cleansing Care Cream

The Cleansing Care Cream is neither a shampoo nor a conditioner. It’s even better–it’s an extra dose of care to add to your routine. It gives your hair more shine, suppleness, and softness. It also gives better scalp and hair nutrition.

You use this in place of your shampoo whenever you want an even gentler wash.

Put a dollop on your palms, spread it on your hair, and rinse it off. Leave it on your hair for 2-5 minutes before rinsing it off.

4.) Intense Nutrition Mask

This mask replenishes your hair’s lipids. It delivers a high level of nutrition at the very heart of your hair. Your hair becomes healthier from within. It’s not just a short-term solution to your dry hair.

This is used after shampooing on towel-dried hair. According to Anthony Cristiano, Global Artistic Director of Phyto, it’s best to apply the mask starting on the hair ends. The hair ends require the most nutrition.

5.) Phyto 9 Nourishing Day Cream

Phyto 9

This nourishing day cream was called “Phyto 9” because it has nine botanical extracts. It’s a plant concentrate that nourishes and envelopes your hair fiber.

You can use it on damp hair after washing off the shampoo or cleansing care cream. You can also use it on dry hair.

Unlike a conditioner, you don’t have to rinse this product off–you can style your hair immediately after applying the day cream.

Phyto was founded in 1966 by Patrick Alès, whose two passions in life are plants and hair. Through Phyto, he found a way to combine both passions. He came up with products are much gentler and less harmful than chemically-laden products usually sold in the market.

The Phytoelixir range lives up to Patrick’s principle of plant-based solutions for your hair needs. Your hair won’t just be cleansed–they will also be nourished from within. More importantly, you’ll see both immediate and lasting effects on your hair.


All the products mentioned in this post are available in Rustan’s The Beauty Source. To know more about the latest promos and events, you can follow @rustansthebeautysource on Facebook and Instagram.

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