Meet ANESSA—Your New Go-To UV Protection Expert! - Rustan's The Beauty Source



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Meet ANESSA—Your New Go-To UV Protection Expert!

Learn more about the technology behind the ultimate beauty sunscreen.



Anessa, the no. 1 beauty sunscreen in Japan for over 20 years, is the ultimate beauty sunscreen because of its expertise in UV protection and defense against photo-aging. As a Shiseido-led brand, Anessa grounds itself on its 100 years of research and development to formulate the best products for you! In line with Shiseido’s “Beauty Innovations for a Better World,” Anessa has introduced UV-defense technologies and skincare benefits through its sunscreen variants to enable you to have a positive relationship with the sun.


However, having all-day fun under the sun can be quite worrisome. We, Filipinos, have had a long-time fear of spending too much time outdoors, since this can lead to different types of reactions on our skin. Don’t worry—your concerns are valid! In fact, most countries in Asia are exposed to harsh UV rays all year long. As a result, we are living in hot, humid, and harsh environments, all over the continent!

All throughout the year, you may be prone to scorched, dried, and rough skin because of the UV rays that come with the climate. More skin damage can come in the form of photo-aging, which actually makes up 80% of overall skin aging, while the remaining 20% is caused by natural aging. Current exposure to UV rays can cause sensations on the skin, which may eventually lead to wrinkles, fine lines, and dry skin in the near future. And even when you’re indoors, UVA rays can still penetrate through windows. Check out this story by The Guardian to see how UV rays speed up skin aging.

While sun care and protection is highly significant, there are still some reservations about daily sunscreen usage. Plus, reapplication can be a bother. This may be the case with other sunscreen brands, but not with Anessa! You only need to reapply Anessa every two hours, unlike other sunscreens that usually wear off after half an hour or less especially when you swim on the beach or the pool. Both the milk and gel sunscreens of Anessa also do not feel sticky, nor do they leave white casts. Here are other ways Anessa anticipates your needs:

Anessa’s Triple Defense Technology consists of a Thermo Booster Technology, Aqua Booster Ex Technology, and Intense Water Resistance! The Thermo Booster Technology strengthens the product’s protective properties with the heat of the sun. When Anessa is in contact with heat, its UV protection veil events out for stronger and longer-lasting protection. Once you achieve an even UV protection veil, the amount of UV rays that reaches your skin decreases significantly!


Similarly, the Aqua Booster Ex Technology strengthens protection with sweat and water minerals. This is done when the product reacts to the minerals present in sweat or water, which then leads to the same effect of evening out the product’s UV protection veil. Finally, you can now make the most out of your pool time with Anessa’s Intense Water Resistance that extends to over 80 minutes!

Among the variants currently available in the Philippines, Anessa’s Perfect UV Sunscreen Skincare Milk (Gold Series), or Gold Milk for short, is the bestseller and comes with this Triple Defense Technology! Its light milky texture and matte finish will make you forget that you have all that protection going on for your skin while you’re out and about. PRO TIP: Cosmopolitan says that “You definitely still need to apply SPF even if you’re indoors all day. [Perfect UV Sunscreen Skincare Milk] is sweat-proof and doesn’t leave a white cast on your face!

Anessa’s Perfect UV Sunscreen Skincare Gel (Gold Series), or Gold Gel, comes with a Double Defense Technology. Basically, it gets stronger with sweat and water minerals and has an intense water resistance! Gold Gel also has a dewy finish, which is perfect for those of you with sensitive skin because of the product’s fresh and soothing gel format. Preview says that “The beauty of [Perfect UV Sunscreen Skincare Gel] lies in its impressive fusion of a water-resistant formula, a high SPF, and a gel texture that’s so light you’ll forget that it’s on your skin in the first place.

Anessa’s UV Protection + Whitening technology consists of Intense Water Resistance and ingredients that prevent dark spots, freckles, and roughness caused by UV rays. Among all variants currently available in the Philippines, Anessa’s Whitening UV Sunscreen Gel, or White Gel, comes with these benefits! This is drawn from the added M-Tranexamic Acid, which is a popular whitening ingredient that can help brighten up your skin

Going beyond defense technologies, Anessa has also infused its sunscreen variants with 50% skincare ingredients to boost its skincare efficacy. Each variant is equipped with a dual beauty ingredient that prevents photo-aging. Making up this dual beauty ingredient are the Kyoto Uji Green Tea Leaf Extract and Yellow Flower Extract. The former prevents reactive oxygen, which triggers wrinkles, sagging, and spots; the latter prevents vasodilation, which advances skin aging.

Anessa will not only protect your skin from damage caused by UV rays, but it will also keep your skin healthy and moisturized. Because of the dual beauty ingredient, Anessa is able to harmonize with sweat odor to create a more refreshing fragrance! You can say goodbye to the smell of chemicals or that usual strong sunscreen scent. And if all that still isn’t enough, Anessa is also rub or friction resistant! Have you ever experienced your sunscreen rubbing off onto a surface or even on the sand? Well, you’ll never have to deal with that again with Anessa.


Allow yourself to shine inside and out with Anessa’s Perfect UV Sunscreen Skincare Milk, Perfect UV Sunscreen Skincare Gel, or Whitening UV Sunscreen Gel! Join Anessa, your go-to UV protection expert, as we go #BeyondExpectations. Get your very own bottle of Anessa at