UNTOLD by Elizabeth Arden (For Her)
“A modern interpretation of a woman, which will bring younger consumers to franchise.”
-E. Scott Beattie, President/CEO/Chairman of Elizabeth Arden
The purpose in developing this fragrance is to target young consumers who are just about to fall in love with the brand. Clement Gavarry is a celebrated perfumer who has developed fragrances for Carolina Herrera, Giorgio Armani, Prada, Tom Ford and now, Elizabeth Arden’s Untold. The concept behind his latest fragrance is to create a perfume related to the harmonious balance of the many facets of a woman. He matched each characteristic to an ingredient. Untold is created by blending and layering notes together using more modern ingredients. According to Gavarry, it has the same level of sophistication, elegance and femininity as Fifth Avenue and Red Door.
Top Notes: bergamot and pink pepper, black currant and pear
Middle Notes: jasmine, gardenia, peony
Base Notes: patchouli, sandalwood, amber, musk
Untold starts with the mixture of bergamot and pink pepper representing a woman’s vibrancy and energy while the fruity accents of black currant and pear trigger her sudden approaches. The fusion of egyptian jasmine, gardenia and peony essences symbolize refined elegance and sophistication. Soft tones of patchouli heart and sandalwood signify the elegantly mysterious aura of a woman combined with her drawing sensuality noticed through shades of amber and musk.
Elizabeth Arden’s Untold is a modern scent best described as a very comforting and not too loud, sexy yet innocent fragrance which is certainly great for everyday casual use.
EAUDEMOISELLE AMBRE VELOURS By Givenchy (For Her)
Photo courtesy of: www.fragrantica.com
This evening she is at home, making last minute preparations. In her room, she adds the finishing touches to her look with an exquisite, captivating fragrance: her signature, Eaudemoiselle Ambre Velours by Givenchy.
Eaudemoiselle Collection is a tribute to the House’s noble and aristocrat roots. It captures modern classiness with a timeless essence, creating a combination of structure and refinement with rebellion and independence. This is the fifth edition of the Eaudemoiselle Collection and described as “darker” than the previous ones. The design of the bottle is inspired by the modern interpretation of the traditional perfume vials.
Top Notes: plum, pink pepper
Middle Notes: ceddar wood, patchouli, honey-sweet rose
Base Notes: balsam, benzoin, opoponax, tolu balsam, tonka bean
This scent begins with the exciting aroma of plum and pink pepper toning down the rose essence. Then, you’ll notice the dynamic fusion of warm ceddar wood and patchouli with a touch of honey-sweet rose. It ends with the extravagant scents of balsam, benzoin, opoponax, tolu balsam and tonka bean that are softened into a deep amber note.
Eaudemoiselle de GIvenchy Ambre Velours is an oriental floral, seductive fragrance perfect for mysteriously sensual women.
MODERN MUSE by Estee Lauder (For Her)
Photo courtesy of: www.fragrantica.com
“We built Modern Muse by carefully selecting every ingredient to reflect the personality, style and distinctive femininity of today’s woman”
– Karyn Khoury, SVP, Corporate Fragrance Development Worldwide, The Estée Lauder Companies.
Modern Muse is a fragrance that epitomizes a strong, confident and independent woman–someone with an individual style who serves as inspiration to others. Harry Fremont, an award-winning perfumer, is the nose behind Modern Muse. He created a 2-accord composition of sparkling jasmine which symbolizes femininity and sleek woods which signifies strength. This “dual-impression” creative approach has been applied to give a woman an opportunity to connect to the fragrance in her own way. Some will focus on the floral scent while others will view the woodiness as the defining facet.
Top notes: mandarin orange
Middle notes: tuberose, patchouli leaf, flower petals, honeysuckle, jasmine sambac, Chinese sambac
Base notes: patchouli, patchouli leaf, amber, musk, Madagascar vanilla, woody notes
Sparkling Jasmine Accord is a combination of mandarin, tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine. This is a perfect combination to express the femininity of a modern woman
Sleek Woods Accord is a blend of two types of patchouli, Madagascar vanilla, amber wood and soft musk. These combined notes represent a woman’s sleek style, strength and sensuality.
Modern Muse is a clean and sophisticated fragrance and not overly sweet. This is perfect for someone who is transitioning to a more mature feminine scent.
POUR HOMME by Dolce & Gabbana (For Him)
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“It’s not so much a re-edition as it is a fine-tuning, We altered the bottles a bit… There has been an evolution (of the brand) since the Nineties, Domenico (Domenico Dolce) and I were much younger then, we’ve really matured a lot.”
D&G first launched this fragrance in 1994. The designers have decided to relaunch Pour Homme along with its female counterpart, Pour Femme late 2012.
Top notes: bergamot, neroli citruses, mandarin orange
Middle notes: lavender, pepper
Base notes: tonka bean, cedar, tobacco
Pour Homme reedition is of aromatic, dry and floral character and opens with a citrusy burst of bergamot, neroli citruses and mandarin orange mixture. The middle notes–lavender and pepper are veering towards the sporty essence. After a few minutes of wearing it, it gets sweeter and silkier as a result of the combination of tonka bean, cedar and tobacco.
Pour Homme is a fresh, sexy and elegant yet masculine fragrance.