Mega: Audacious Claim to Reduce Wrinkles, Improve Elasticity and have Newborn Skin in the Morning with One Drop of La Prairie’s Night Elixir - Rustan's The Beauty Source

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Mega: Audacious Claim to Reduce Wrinkles, Improve Elasticity and have Newborn Skin in the Morning with One Drop of La Prairie’s Night Elixir

Recover youthful skin with one drop of La Prairie Platinum Rare Cellular Night Elixir. This is the audacious claim of La Prairie’s latest elixir that contains compounds designed to improve skin texture and elasticity, reduce the appearance of lines and promote a youthful radiance

The promise came in a faceted, amethyst-colored vessel containing an alchemic distillation to regain youthfulness. La Prairie recently presented the Platinum Rare Cellular Night Elixir offering a rejuvenating night concentrate to improve skin’s texture and elasticity, reduce the appearance of wrinkles and promote facial radiance. Had it been any other brand, it would have sounded like another press release. That La Prairie was making the claim was cause for pause.

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