Mini Brow Genius Serum

Your future brows begin with a stroke of Genius. Deluxe Mini Brow Genius® blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you’ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.

#1 Brow Brand in the U.S.*
*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

Proven to strengthen hair surface by 52%*
Proven to reduce breakage by 52%*
Proven to improve texture by 85%*
Proven to increase smoothness and softness by 85%*
* In independent trials on hair cut from volunteers

USER PERCEPTION CLAIMS
86% said brows no longer look sparse
88% said brows appeared fuller
95% said brows look healthier
96% saw an improvement in the appearance of their brows
95% said brow hair feels protected against breakage
93% said brow hair feels less brittle
92% saw improved brow texture
96% said brows felt smoother, softer and more conditioned
93% said their brows were easier to style
91% said brow hair is more manageable
90% said brow makeup is easier to apply
98% said brow hair feels nourished and hydrated
*In a 12-week independent study of 112 women

WHY YOU’LL LOVE IT
Safe for everyday use.
Dries clear, no flakes, stiffness or stickiness.
For all skin types
Recyclable packaging
Vegan & Cruelty-Free
This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan