L’Eau Pure Eau de Parfum

Discover L’Eau Pure, the new colourful Eau de Parfum inspired by the poetic vision of the House’s founder, Kenzo Takada: “”Water does not have any colour. Therefore, I wanted it to be full of colours. Full of fruits, flowers, freshness and happiness””​
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CONTRASTING HARMONIES ​
L’Eau Pure, an Eau de Parfum for all, is fresh and intense, delicately pure and deeply contrasting. At the heart of this creation, perfumery’s most powerful aquatic molecule, Aquozone®*, releases crystalline notes with an exceptionally long-lasting trail. The invigorating freshness of Italian mandarin and lemon blends harmoniously with the soothing softness of Provençal white lavender. Enriched with musk and Australian sandalwood, L’Eau Pure exudes an enveloping, sensual depth.  ​    ​

OUR COMMITMENT TO A MORE RESPONSIBLE PERFUME​
L’Eau Pure was designed to be the most environmentally responsible fragrance possible. Made with 91% ingredients of natural origin**, its refined, minimalist bottle is a modern take on the purity of a water drop. Made entirely from glass***, 15% of which is recycled, the bottle is reusable. The case is made from responsibly sourced paper, reflecting KENZO Parfums’ commitment to a more beautiful world.  ​
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OUR ACTION FOR THE OCEAN​
Corals occupy less than 1% of the surface area of our oceans, yet are home to 25% of marine biodiversity. Coral reefs play a fundamental role in the health of our oceans, which produce 50% of the air we breathe. KENZO Parfums supports Coral Gardeners in their mission to restore coral ecosystems, particularly through sales of L’Eau Pure. United in their purpose, they are working to restore our oceans to their former colourful glory. You can support them too by adopting a coral at coralgardeners.org. ​

*Aquozone® is a trademark of dsm-firmenich group ​ **in accordance with the ISO 16128 standard​
***excluding insert

100ml