In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural appearance by shaping the natural contours of the bust. Since then, Maidenform® Brands, Inc. has become a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. For over 90 years, we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.