Alain and Gérard Wertheimer owns the French, privately held company Chanel S.A. They were the grandsons of Pierre Wertheimer – an early business partner of the couturière Gabrielle Bonheur Chanel. Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress. Including, blouses and suits, trousers and dresses, and jewellry (gemstone and bijouterie) of simple design. Chanel replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The Chanel product brands have been personified by fashion models and actresses, such as Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Anna Mouglalis, Audrey Tautou, Keira Knightley and Marilyn Monroe.