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More than twenty years after the debut of her brand, Bobbi continues to define the way women wear makeup and the way they see themselves. In 2010, inspired by her belief that “all women are pretty without makeup, but with the right makeup can be pretty powerful”, Bobbi introduced Pretty Powerful, an ad campaign featuring real women from all walks of life. In 2013, Bobbi launched the Pretty Powerful Campaign for Women & Girls, a global initiative dedicated to funding nonprofit organizations that strive to empower women and girls through education.

 

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