For more than 100 years, Alvarez Gomez has been synonymous with tradition, distinction, quality and style. In 1912, a traveler brought a formula for an “Eau de Cologne” from center-European origin, whose essential elements could be found of much better quality in Spain. The founders, who were used to handle pure scents from the country since their childhood decided that their cologne had to be like this: Clean, fresh and pure. They started manufacturing in a traditional way, in the basement of the store, the “Agua de Colonia Concentrada Alvarez Gomez”, as we know it nowadays.