{"id":41749,"date":"2019-07-12T11:10:55","date_gmt":"2019-07-12T11:10:55","guid":{"rendered":"https:\/\/rustans-thebeautysource.com\/en\/?p=41749"},"modified":"2019-08-08T02:12:14","modified_gmt":"2019-08-08T02:12:14","slug":"top-3-reasons-to-invest-in-purple-shampoo","status":"publish","type":"post","link":"https:\/\/rustans-thebeautysource.com\/en\/top-3-reasons-to-invest-in-purple-shampoo\/","title":{"rendered":"Top 3 Reasons to Invest in Purple Shampoo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Making a bold statement can start with your hair color; it\u2019s a great conversation starter, too! Unfortunately, dyeing your hair a lighter color through excessive bleaching, plus countless trips to the salon can easily damage hair. Cue purple shampoo; it may be foreign to many but it makes life so much easier!<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/10uVasOeFs6U92\" width=\"480\" height=\"267\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b>It neutralizes pale, yellow tints.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Unwanted warm tones show up in platinum and blonde colored hair, and it\u2019s necessary to color correct with the right products. For bleached hair, purple shampoo easily gets rid of yellow, brassy tones. It will help eliminate these undertones since colors opposed in the color wheel a.k.a complementary colors counteract each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Yes, we all learn something new every day!)\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>It brings back the luster to your hair.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dullness, begone! This can be caused by your hair color oxidizing because of exposure to UV rays, pollution, and mineral impurities in the water (chlorine, anyone?). To maintain that fresh, just-got-out-of-the-salon hair color, purple shampoo easily enhances shine and vibrance. It also boosts your highlights for pure color with natural brightness. You\u2019ll get more bang for your buck because investing in a purple shampoo means making less trips to the salon, yes? Your wallet will thank us later!<\/span><\/p>\n<p><iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/s18VZmzHUXawg\" width=\"480\" height=\"321\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b> It repairs hair from root to tip.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Antioxidant ingredients help repair damage and prevent split ends and further breakage. It\u2019s also\u00a0<\/span><span style=\"font-weight: 400;\">safely formulated to be gentle enough to use daily in place of your regular shampoo!\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-41752 size-medium aligncenter\" src=\"https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-400x400.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-400x400.jpg 400w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-500x500.jpg 500w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-100x100.jpg 100w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-510x510.jpg 510w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-150x150.jpg 150w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-768x768.jpg 768w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min-300x300.jpg 300w, https:\/\/rustans-thebeautysource.com\/en\/wp-content\/uploads\/2019\/07\/PHYTO-PHYTOARGENT-2018-VISUAL-PACKSHOT-LR-min.jpg 936w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, which purple shampoo is right for me? Hair experts recommend the Phyto Argent No Yellow Shampoo for women looking for simple and effective products. It\u2019s readily available at all Rustan\u2019s Department Stores for P795. <\/span><\/p>\n<p>Infused with quality ingredients like Edelweiss Extract, its antioxidant properties provide hair protection to resist against extreme conditions. Superstar ingredient, Cornflower Extract, softens while Jojoba Milk adds moisture to hair\u2014targeting dry, brittle hair due to bleaching. The product gently cleans without weighing the hair down, which results to overall bright highlights, and protected hair.<\/p>\n<p>Need anymore convincing? It\u2019s sulfate-free, paraben-free, and silicone-free with a lightweight texture that effectively cleanses hair. It\u2019s also vegan! It\u2019s so much easier to maintain bleached hair with purple shampoo. There\u2019s no need to worry, a good hair care routine can easily save the day.<\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Get more tips on how to take care of your locks by staying updated on Rustan\u2019s The Beauty Source on <\/span><\/i><a href=\"https:\/\/www.facebook.com\/RustansTheBeautySource\/\"><i><span style=\"font-weight: 400;\">Facebook<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.instagram.com\/rustansthebeautysource\/\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. <\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making a bold statement can start with your hair color; it\u2019s a great conversation starter, too! Unfortunately, dyeing your hair [&#8230;]\n","protected":false},"author":1,"featured_media":41753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[576,579,2696],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Reasons to Invest in Purple Shampoo - Rustan&#039;s The Beauty Source<\/title>\n<meta name=\"description\" content=\"Why invest in purple shampoo? 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