Benefit is born when the Ford twins, Jean and Jane, moved to San Francisco and took on a totally new approach to beauty. Guided by their mantra, “Makeup doesn’t have to be serious to look good,” they created fast and fabulous beauty solutions in artistic packaging. At Benefit, beauty should be fun and laughter is the best cosmetic.
Our original rose-tinted stain is kiss-proof, see-through color for lips & cheeks that lasts for hours. Naturally sheer & sexy on all complexions...it’s innocent yet provocative.Originally created for an exotic dancer in the 1970s, benetint has soared to cult fave status.
Benefit Watt's Up
Our soft focus highlighter turns on “watt” ya got with a delicate champagne glow that’s gorgeous. With a cream-to-powder finish...it’s a switch on “wow” for all complexions. You’ll adore the smooth applicator & luminous sheen.
Our candy-orchid tint treats lips & cheeks to a “pop” of dreamy sweetness. It’s the flirtiest flush you can get from a bottle…and its smudge-proof, smooch-proof color lasts from A.M. to P.M.
Dust this award-winning bronzing powder over your chin, cheeks and forehead for a healthy, natural looking "tan" year-round. Complete with soft, natural-bristle cheek brush, it's pure matte color…no sparkle or shine!