The Jane Iredale Difference: Why Choose Mineral Makeup?

The mineral makeup trend is growing and is becoming the fashion now. Why? Most women believe that mineral makeup is good for their skin because it’s made from natural ingredients. Well, they are right but, not quite. Some brands claim that their makeup are made from minerals but have added some ingredients found in normal makeup like preservatives or organic dyes. Mineral makeup should be made from 100% minerals and free of additives, dyes and fragrance.

Unretouched photograph taken 12 days after laser surfacing.
Photo from Jane Iredale, 1995

This is where the brand Jane Iredale makes the difference. The Jane Iredale range started as a clean makeup for women who have undergone skin treatments and plastic surgery complaining of redness and sensitivity. Being a clean makeup range means all Jane Iredale products are made purely of minerals that nourishes and protects skin to show your natural beauty.

What makes the Jane Iredale different?


Quality Formulas with Skin Care Benefits

The use of the highest quality ingredients available ensures performance, coverage, application and texture. The minerals also conforms to the most current technological standards that guarantee broad spectrum sun protection.



Have Four-in-One products that work as: foundation, powder, concealer and broad spectrum sunscreen



Foundations and concealers made from pure mineral pigment with no fillers like talc, to give full coverage that requires minimal touch-ups



Non-comedogenic and hypo-allergenic products that form a protective layer on the skin that allows it to breathe and does not block pores, cause acne or irritations, and is allergy tested making it suitable for all skin types especially sensitive skin


Sun Protection

Seven Jane Iredale products have earned The SKin Cancer Foundation’s Seal of Recommendation. To earn this seal, a manufacturer must provide scientific data showing that its products sufficiently and safely aid in prevention on sun-induced damage to the skin.



Jane Iredale makeup is long-lasting as the minerals bind together upon application preventing makeup meltdown yet can be cleansed easily with a cleanser or a microfiber cloth and water


Minimal Allergy Risk

Jane Iredale products are safety tested, allergy tested, clinically tested and dermatologist tested ensuring avoidance of any ingredients that might be skin sensitizers.



Have calming and soothing ingredients which contribute to skin health


Natural Preservatives

All products are paraben-free and exclude preservative such as phenoxyethanol


Particle Size

No nano-sized minerals that could enter skin pores


Range of Foundation Shades

Have a variety of foundation shades to satisfy every skin tone



Have a variety of foundations that offer a range of finishes – from sheer to full, luminescent to velvety


Jane Iredale took to heart all these elements to create and continue to develop a line of pure mineral makeup to enhance natural beauty and have healthy skin at the same time. Because, according to Jane Iredale, “ The most beautiful cosmetic you can wear is healthy skin.”

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